Brand Blog- JOHNNY WAS by Mallory Owens

BRAND BLOG: Johnny Was

Here at CHIC, there is one thing we don’t mess around about. And that, my friends, is quality. When it comes to silks, we bring you nothing but the best (and not to mention, most fashionable).  Johnny Was (was) created by Eli Levite, who refers to the brand as his “innovative brainchild.” Why ‘Johnny Was’? Levite named the brand after the infectious Bob Marley lyric, “Johnny Was a good man…” So Cool!!

As it goes, JW has more than one collection of clothing. The first, of course, being the Johnny Was collection designed by Biya Ramar. She says she is inspired by traveling the world and experiencing many different cultures. If you have ever seen anything from the Johnny Was collection, this is beautifully obvious. Her prints are so magnificently detailed, it is like you are wearing a piece of artwork. Even the tags are extraordinary!

The other Johnny Was collection that we carry in our sweet little store is called 4Love&Liberty. This side of JW is much sweeter and a bit sexier, but still bohemian and chic. When shopping 4Love&Liberty, you get a bit of a vintage vibe as well. It’s so amazing to see how the designer, Christy Whitley, can mix all of these elements into one garment and create such beautiful pieces.

There is no doubt that Johnny Was has put a spin on the fashion industry like no other brand has, and at CHIC, we feel that it can almost define us perfectly. Relaxed, confident, and fun.