BRAND
BLOG: Johnny Was
Here
at CHIC, there is one thing we don’t mess around about. And that, my friends,
is quality. When it comes to silks, we bring you nothing but the best (and not
to mention, most fashionable). Johnny
Was (was) created by Eli Levite, who refers to the brand as his “innovative
brainchild.” Why ‘Johnny Was’? Levite named the brand after the infectious Bob
Marley lyric, “Johnny Was a good man…” So Cool!!
As
it goes, JW has more than one collection of clothing. The first, of course,
being the Johnny Was collection designed by Biya Ramar. She says she is
inspired by traveling the world and experiencing many different cultures. If
you have ever seen anything from the Johnny Was collection, this is beautifully
obvious. Her prints are so magnificently detailed, it is like you are wearing a
piece of artwork. Even the tags are extraordinary!
The
other Johnny Was collection that we carry in our sweet little store is called
4Love&Liberty. This side of JW is much sweeter and a bit sexier, but still
bohemian and chic. When shopping 4Love&Liberty, you get a bit of a vintage
vibe as well. It’s so amazing to see how the designer, Christy Whitley, can mix
all of these elements into one garment and create such beautiful pieces.
There
is no doubt that Johnny Was has put a spin on the fashion industry like no
other brand has, and at CHIC, we feel that it can almost define us perfectly. Relaxed, confident, and fun.